There’s No Standing Still in Business!

Have you ever felt stuck or comfortable with where you are? I know there are times when you just want the world to stand still – just make it stop for a short while, so you can catch your breath and then carry on. Me, too. But not very often!

“Build this day on a foundation of pleasant thoughts. Never fret at any imperfections that you fear may impede your progress. Remind yourself, as often as necessary, that you are a creature of God and have the power to achieve any dream by lifting up your thoughts. You can fly when you decide that you can. Never consider yourself defeated again. Let the vision in your heart be in your life’s blueprint. Smile!”

~ Og Mandino

One of the absolute best quotes I have heard, over the past 3 years, is ‘It’s all about progress, not perfection!” That quote was so freeing! It gave me permission to get going – get moving – get things done – get unstuck.

I am very proud of my successes over the past few years. I know that ‘time is money’; however, I also know that time’s a passin’! I’m not 35 years old anymore – I must hold the clear vision of what I want my life and my business to look like – stay focused – and take action. That is how I managed to take my business from zero to multiple 6-figures in this relatively short period of time.

Here’s how I did it – and you can, too! I focused on creating a profitable business -

P – stands for purpose, passion, practical and profit. These are all important elements as you start up, and grow, a business.

R – stands for ‘reason’ – every morning when I get up, I remind myself about the ‘why’ of my business – the reason I am doing what I am doing. My ‘reason’ is to work with women entrepreneurs around the world to help them achieve financial freedom. Then they can create the business and the life of their dreams – they can be independent. (That was key for me after my divorce!).

O – stands for optimism. I have had some hard times over the past number of years. I have had financial, emotional, physical and mental challenges. It was essential that I stayed optimistic about my future – it would have been so very easy to just give up – to live with excuses as to ‘why it was not possible’ to achieve my dream. I set the intention to remain optimistic – no matter who and no matter what.

F – stands for family and friends! I have the best girlfriends in the world. And I have an 88-year old mother who believes in me, who supports me (emotionally) and who cheers me on – even though she really doesn’t have an understanding of what I do, LOL! We are the average of the 5 people we spend time with – who is in your circle?

I – stands for initiative and investment – I take the initiative when it comes to growing my business – and I make significant investments in myself and in my business – those are all my responsibility and I take them seriously. Do you? No one else is going to do the work that it takes to help me attract clients, create products and services, make sales calls to grow my business – it’s up to me! I intend to continue on this journey and create wealthy women leaders around the world.

T – stands for team – as I grow my business each and every year, it takes a team to support my dream and my work. I cannot do this alone – I must focus on my talent – and hire great people to be around me to keep it all humming.

YOU ARE IN BUSINESS TO CREATE PROFIT

When you make a decision to take your business seriously, to make some serious money and to create a significant profit – that’s when you can transform lives and help to change the world.

‘Making money’ and closing the sale are not ‘dirty words’. They are a lifeline and a life-saver to many people who are struggling and you (and I) hold the key.

This is a month of celebration for me. It is a milestone in my life as I turn 60 – and celebrate the successful and inspiring woman that I have become. I intend to continue for many years yet – I have a lot of work to do – there are many wealthy women leaders waiting to evolve and I know I am just one woman who can help to make that happen!

ACN Business Opportunity Review?

What is ACN and what are the facts behind this home business opportunity? I decided to review this telecommunications network marketing opportunity after so many new rep’s started popping up around my city. This article will cover the facts about the company and what you could expect if you join. I’ll also give you some free tips on what you need to do in order to succeed with this company. More importantly, though, I’ll explain the common trap that many MLM-ers fall into and how to avoid being a victim of it yourself.

Before I begin, I would like to explain that I have absolutely nothing against ACN or any of their representatives. I think that a home based business can be great and very rewarding. I am not a member, however, I am an online business owner and entrepreneur myself.

When reviewing a network marketing company or any business opportunity, my focus is always on 5 areas:

  1. The leadership.
  2. Products/services/and cost.
  3. Company goals.
  4. Are rep’s likely to make money?
  5. Training system.

What (or who) is ACN?The company was founded in 1993 by four seasoned MLM-ers and is headquartered in Concord, NC. The founders are Greg Provenzano, Mike and Tony Cupisz, and Robert Stevanosvski. According to their website, they claim to be the largest direct selling telecommunications company in the world with a reach over 23 countries.

What does ACN sell? They focus is definitely on telecommunication products. They distribute sales and “organizations” through their rep’s. Their product line revolves around established carriers of certain products including:

  • Land line, mobile phone, and video phone service through brand name mobile service providers like AT&T, Verizon, Sprint, and others.
  • Satellite television through Dish and DIRECTV.
  • Hi-Speed internet.
  • Energy, but I’d check the availability in your area.
  • Home security.
  • Check their website for additional facts.

What’s the cost to join? Partnering yourself with this company will set you back about $500.00! You may have heard that Donald Trump has given ACN his “two thumbs up” blessing, but is that enough for you to base your business buying decision on?

Company Goals? It appears that this company is on the move with a major global push and goal in mind. They are doing their best at being on the cutting edge of the technology market. Their pride and joy is their Iris 3000 video phone, which they claim will allow you to see who you are talking to over the phone. Then again, Skype will do the same thing, in my opinion. They plan to achieving their goal by word of mouth advertising through their representatives. This brings me to my next point. In reality, are rep’s able to make money?

Before joining any MLM or referral marketing business, you need to know if members are making money, and not just a few top dogs either. Are there more people spending more money than their making? Sadly, this is the truth about most MLM’s.

Making money with ACN: It can be done, but from a practical standpoint, it’s going to take some work. Of course much of the success is dependent on you, and it also helps if you have a huge list of friends and family to invite to weekly meetings etc. The fact is, in order to make any significant money (in any MLM), you’ll need to add numbers to your down line. Some ACN rep’s are making money, but this company also has a very high number of disappointed ex-rep’s who ended up closing the door on this company. Then again, the fall out rate is expected to be high in any multi-level marketing opportunity.

ACNTraining? Network marketing training always seems to follow the same pattern:

  1. Call your friends and family…invite to weekly meeting or 3 way call.
  2. Talk to people who might know or remember you, invite them to a weekly meeting or call with the most successful guy in the world!
  3. Spark up conversations in the supermarket and work in the old opportunity pitch, invite them to a weekly meeting, and don’t forget the call.
  4. If anybody in the universe will listen, invite….and so on.

Now, I’m not picking on the old traditional ways of referral marketing. I believe they absolutely still have their place. I am only bringing up the point because this is where most network marketers stop. This is also the major trap that most people involved in a work from home business make! You can’t make this your only recruiting plan.

What’s missing from the training? The major thing missing is also the major thing that can drive your recruiting success through the roof. Take your business online, and with just a few free techniques, you could completely transform your business from failure to success. That’s why many top income earners in this industry have started focusing their marketing efforts online.

Small Business Branding – Strategy and Tips

When it comes to brand strategy there are many aspects that you need to consider. Let’s talk about three that can make a big difference for your business. The first is developing a logo that your customers will remember, the second is developing a tagline that people will remember, and the third is creating a positive business image that people can associate with your logo and tagline. Let’s take a look at a few branding tips to help you in your small business branding endeavor.

As we all know, small business branding helps you to make your business memorable to the public. A large part of making your business memorable is creating a company name that appropriately represents your business. Chances are, if you already have a business, you already have a name. So your next step in your brand strategy is to create a memorable logo to go with that name. Your logo will be a graphic image that represents your company. When people see this logo, they will think of you. Let’s take a look at some tips to help you create a perfect logo.

When developing a logo for your small business, you will want to ensure that it is powerful enough to make people remember it. It should be clean, clear, and uncluttered. You will want to choose a logo that is simple yet distinct, ensuring that it will capture a customer’s attention with a quick glance. Of course, your logo must be appropriate to your business and work well with your company name. It should communicate to the audience what your business is and what it stands for.

Once you have developed a small business logo, you can continue on with your brand strategy and develop a tag line. What branding tips can be recommended for tag line development? Keep your tagline short and simple, between 3 and 7 words. Your tagline should represent not only your company, but what you want customers to remember about your company. Use McDonald’s tagline “I’m lovin it” as an example. It is short, simple, and reminds customers that they will love the food each time they eat there. When creating your business tag line and logo, do not rush. A great tagline and logo could be the difference that puts you ahead of your competitors.

When it comes to small business branding, simply developing a logo and tagline is not enough. A great brand strategy also requires brand management. What is brand management? It is everything that you do to make people associate positive opinions with your brand. Some tips to ensure that your brand is seen in a positive light rather than a negative one? Keep your customers satisfied. Offer high quality products at prices that your customers can afford, provide excellent customer service, develop attractive packaging for products, and offer special deals or savings each month. Anything that you can do to keep your customers happy – do it. This will give your brand positive associations which will in turn keep your customers returning.

When it comes to small business branding and brand strategy, there are couple things you need to consider. We have covered three of them today; a logo, a tagline, and brand management. Use the branding tips above to help you develop a strong and magnetic small business brand. If you take your time and implement each step to your business, you will see a huge boom in your profitability and customer retention shortly.